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September 28, 2021 – KIRKLAND, WA — Spectrum Effect® today announced the appointment of Dr. Julian Lim as the Company’s Vice President of APAC sales.

Dr. Lim brings 20+ years of senior leadership experience in the telecommunications industry to Spectrum Effect. In his new role as Spectrum Effect’s Vice President of APAC Sales, Dr. Lim will spearhead sales efforts in the APAC region, building on the company’s early successes in the region and delivering go-to-market strategies that drive mass adoption of the Spectrum-NET solution.

Prior to joining Spectrum Effect, Dr. Lim served as APAC Account Director at Oracle and APAC Sales Director at Amdocs. He has wealth of of sales experience with Telecom Service Providers as well as other sectors in Cambodia, Laos, Myanmar, Thailand, Vietnam, Indonesia, and Singapore. Dr. Lim holds an Executive Doctorate in Business Administration from NBUC in Malaysia, having received an MBA (Management) and a BSc (Operations Research, Statistics, and Management) from Universiti Sains Malaysia.

“Julian’s keen understanding of bringing value to mobile operators to solve their challenges in meaningful ways and his extensive network throughout the APAC region make him an outstanding addition to our team. I’m excited to welcome him aboard,” commented Spectrum Effect CEO, Charles Immendorf.

“I’m very pleased to join the team at such an exciting time in the Company’s rapid growth trajectory, and I look forward to building on their momentum and expanding our footprint in the APAC region,” said Dr. Julian Lim.


About Spectrum Effect

Spectrum Effect’s mission is to solve the most challenging and costly problems in the wireless industry through innovation and automation. With R&D located in Kirkland, Washington, USA, and Monterrey, Mexico, the Spectrum Effect team is passionate aboutcreating disruptive technologies, engineering excellence, and enhancing the experience of mobile networks. Spectrum Effect has created Spectrum-NET, the industry’s leading solution for the automated analysis of RF interference. Protected by 27 issued patents, Spectrum-NET performs Machine Learning-driven analysis of RF interference across all RF bands and operates seamlessly across multi-vendor 5G NR, LTE and UMTS cells within mobile networks continually. With Spectrum-NET, operators across the globe are rapidly addressing RF interference, improving network KPIs, surgically deploying their field assets, gaining new insights into spectral efficiency, and saving significant OPEX and CAPEX.


Cara Mormino
+1 847 243 3000